If you are in Insurance business whether agency, carrier or broker you may be hearing a lot about use of messenger and chatbot for insurtech . New startups like Lemonade, insurify etc are having chatbots/messenger on their website and are reaching customers directly. In this article we will discuss specifically why you need messenger for insurance agency website.
How Lemonade Insurance got 70,000+ customers leveraging chatbot.
Why do you need Chatbot for insurance agency website?
In today’s world website is one of the biggest asset for any business. Most of the customers who are searching for your business will end up coming to your site. Now once they are on your site they may have some or many questions . One option for them is to either search answers on your site which even some of the best designed website don’t provide easily. Or they should fill some form or send email to get answer to their query.
Now what if they can ask questions via messenger located on your website and get answers to majority of their queries. Chatbot on website can help you in interacting with your customers and answer their queries. So if you want to convert your website visitors to customers then you definitely need a messenger for insurance agency website.
Best Chatbot for Insurance Agency
How can a Messenger for Insurance Agency website help ?
1) Product/Service suggestion
In many cases customers are not sure which product or service will satisfy their need. For example, they may want to prevent themselves from liability claim arising out of incident in their property but they may not know what exactly specific product is called. In this scenario, they will not know what to select on website from product perspective. But with chat option they can ask this question and either Chatbot or one of your staff can help them in finding right product. Similarly, in care of life insurance they may not know whether Term Life or Whole Life is better for them and having chat can help in clarifying these questions quickly.
2) Capture leads
When someone is interacting with Chatbot on your website you can ask them set of questions to capture lead. If you are using a facebook based Chatbot (like we do) you will know their name, location and basic information which facebook provides. On top of it you can ask which product they are looking for , their phone number, address etc whatever makes sense for your business. This way you will not lose leads coming to your site and you can reach out to them whenever you or someone in your staff is available.
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3) Customer Service
Servicing existing customers via Chatbot can save lot of time as well as enhance customer experience. How many times have you called helpdesk , waited on line for significant time for just a one line answer. Don’t you think it will be easier if you can message them for non-critical items and can get response. Once you implement Chatbot you can monitor queries over period of time and automate response for those queries which are technically feasible via Chatbot. You may not be able to automate items like providing an ID card if there is no open api provided by carrier but you can still respond via messenger and send an image of ID card manually.
Best thing with messenger is that people don’t expect response right away and are ok to wait. Hence whether you respond via Chatbot instantaneously or manually after some time your customer will be happy as they are not spending time over phone waiting or spelling their name for 5mins (like I do most of the time).
4) FAQs
You can provide answers to lot of frequently asked questions via Chatbot . Like what time is your office open, directions to your agency or phone number of a particular carrier etc. Your customers will appreciate ease of use and quick response a Chatbot can provide for frequently asked questions.
5) Annual renewals
Now every year while renewing a policy you may want to connect with your customer . This will help you in understanding any changes which may have changed their risk profile and may need better protection. But most of the time customers are too busy to talk over phone, meet in person , or fill out a form for renewals. In this case having a messenger Chatbot with set of pre defined queries can make this task easier. Customer can respond to messages within few mins and they can do it anytime.
6) Getting Feedback
You may want to connect with your customers to see how happy or satisfied they are with your service. It is a good idea to it sooner rather than later to avoid consequences due to their dissatisfaction. Chatbot can not only get their feedback it can also interact with them and request for review on google/yelp if they are happy. If they are not happy for some reason then It can ask for reason and intimate you about it so that you can address their concerns ASAP. This way messenger for Insurance Agency Website can help with feedback.
One example could be after a customer has filed a claim, you can ask for feedback on claims settlement process. If they are happy ask for review else connect with them and address their issue
Hopefully this article was useful to you and told you why you need Messenger for Insurance Agency Website. Please share it with anyone who may benefit from it.
If your business need a Chatbot please connect with us via messenger 🙂 or setup a quick demo via link below.
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