Facebook ads for Insurance Agency

Growing an insurance agency is a constant effort, essential for a thriving and successful agency for years to come. Even if you don’t enjoy marketing, finding a way to build your agency, your brand, and your footprint is critical to your success. In this article we will discuss how Facebook ads for Insurance Agency can help in generating leads. Also how you can leverage Chatbots to maximize benefits out of Facebook ads for Insurance Agency.

In today’s day and age, the question remains, what is the most successful way to build an agency.

While there are many successful ways to build your agency you will need to choose a few that are of interest to you, that you feel confident in executing, and/or that you have a team who can effectively utilize. If you try to implement them all you will only struggle to do any of them well.

By choosing your top 3 or 4 marketing methods to focus on you allow yourself the luxury of learning to do them extremely well before moving on and adding more to the mix.

One of the most effective forms of advertising and marketing in today’s climate is social media. There are a few important questions to ask yourself before deciding where to focus your social media efforts. Let’s take a look at those now.

• Who is my target audience?

  Knowing who your target audience is will help you determine where you should focus your efforts.

• What is my budget?

  Any way you look at it, spending money on social media will be essential for your business in the coming months and years. Determining your budget ahead of time will ensure you are comfortable and in control of your spend.

• What are my goals?

  Goals for advertising and marketing can range from brand awareness to sales. Whatever your goals are, there are channels and strategies that can help you get there.

By having clarity around these 3 questions before talking to anyone you will make sure you are not caught by surprise and your partners will be working with you, for the same goals you are.

If Facebook is your advertising channel of choice then you have a lot of options and ways to control your message. This is perhaps one of the most powerful among social media platforms for advertising because of the ability to target your audience. The platform is easy to use and anyone can get started running ads within a day.

How Lemonade Insurance got 70,000+ customers leveraging chatbot.

Facebook ads for Insurance Agency can help in generating leads as well brand awareness in area you are working. You can target specific geography/ zip codes and convey message to your audience. Now from facebook ad, you can either send prospects to your website where you want them to view a article / request a quote or you can send them to messenger. Once advantage of sending them to messenger is that you will get their basic details (like name/profile/location etc) via facebook and you can reach out to them again as needed.

Now if you are sending prospects to messenger then either you have to be available to answer their queries or you can leverage a Chatbot  to interact with them. Most of of our customers use chatbot to capture basic information about a lead and then reach out to them via quote. Big advantage of chatbot is that it is available 24/7 and can respond to multiple folks at a time.

Best Chatbot for Insurance Agency

HOWEVER, the very things that make Facebook a strong platform also make it a very dangerous one.

Countless business owners have lost hundreds, even thousands, of dollars by thinking they could do the ads themselves. It seems simple. I mean, simply target who you think your audience is, write an ad that you think will appeal to them, and then get them running.

Pretty simple, right?

Wrong!

Because of the ease of entry, there are a lot of ads in our Facebook feeds. More and more companies are identifying Facebook as their advertising channel of choice, and it’s only those who are truly trained, experienced and talented that will be able to generate a top ROI for their clients.

Running successful Facebook ads takes a particular mix of audience targeting, Psychology, copywriting and sales skills. It’s for this reason that we at FriendlyAgentBot recommend hiring a professional to run your Facebook ads for you.

Below are some questions to ask before you hire someone to manage your ads:

• How do you target audiences?

  A novice will target by geography and/or behavior, and be concerned about having a big enough audience. A true expert will recognize the need for the audience to dictate their actions. They will start with a small audience, confirm they are getting not only clicks, but also conversions on the back end, and then will grow from there. This process can often take several weeks, particularly with a small budget, but the returns are more than worth it.

• What is your average cost per lead?

  This is something that many novice ad managers focus on, but it can be very misleading. An expert ad manager will be able to give a ballpark, but they should also explain that they will know more after learning much more about your target market. They should also explain the importance of conversion rate on the back end, because just getting a bunch of people to click on your ad will cost you money. It’s the conversions on the back end that will make you money.

• What kind of reporting do you do?

  A novice ad manager will tell you they provide reporting very frequently, often times more than once per week. An expert ad manager will tell you that they will provide reporting once weekly, unless something comes up or needs to be addressed. One of the biggest mistakes that novice ad managers make on their Facebook accounts is being impatient and making changes too frequently. Facebook’s ad platform works on a very complex algorithm and requires time to determine how relevant your ad is, and to start generating results. It can be difficult to wait several days or a week for results, but asking for them any more frequently will only hurt your results and increase your ad spend.

Example of Lead Generation via Facebook ads for Insurance Agency

Assume you are trying to sell Homeowners insurance . One way to do it is via facebook ads, you can advertise to your target audience. For example assume you are using a lead magnet where you are educating customers about ways to save on homeowners insurance . Your ad will say “5 ways to save on home insurance” and learn more option will take them to facebook messenger.

When customer clicks “Learn More” on facebook ad and reaches messenger, Chatbot will kick in or get activated. It will ask basic questions and will educate homeowners about ways to save on insurance. This way you are engaging your brand with customers and providing value. Once you have provided few tips, Chatbot will ask customer if they are interested in checking how much they can save on their homeowner insurance. If customer responds yes then Chatbot will ask few simple questions and collect customer information. At this step either you can call customer and close the sale or continue to provide quote over messenger and even collect payment .

Facebook ads for Insurance Agency will also help in generating brand awareness as thousands of people will see this ad . Whenever they are ready to buy insurance your brand will be on top of their head.

This article should gives you an idea of what to be prepared with before considering Facebook ads for Insurance Agency , as well as questions to ask when hiring someone to manage your ad account. FriendlyAgentBot is experienced at managing ads and has proven results with agencies just like yours. By deciding to work with us you will have seamless integration with your personalized Chatbot and expert handling of your Facebook ad account.

Hopefully this article was useful to you. Please share it with anyone who may benefit from it.

If your business need a Chatbot please connect with us via messenger 🙂 or setup a quick demo via link below.

Setup your free Success call with our team and figure out how you can take your Insurance Agency to next level.