In this article we will discuss why you need a chatbot for insurance agency and what it can do for you.
Why do you need a Chatbot for Insurance Agency?
Messaging on rise :
Your customers are spending most of their time on messenger. Top 4 messenger platforms are bigger than top 4 social media platforms. Chatbot/ messenger provide an easier way for you and your customers to connect and save time for both of you.
Easy to Scale:
Now currently most probably you are serving new and existing customers by yourself or with the help of staff in your agency. Assume every day you serve 10-50 customers, now imagine how will you handle 100 or 1000 or 10K+ customers and how could you service them 24/7?You may be wondering how will you get 10K+ customers, don’t worry we will discuss this as well in this article. Basically if you have a Chatbot for insurance agency then you can handle this kind of load and scale up as needed.
Competitive advantage:
New Insurtech companies like Lemonade and Insurify are using Chatbots to reach customers directly. Also some of the existing carriers like HavenLife and Humana are coming up with their own Chatbots . By getting a chatbot for insurance agency you are better equipped to handle competition. Also you are getting competitive advantage against those who are not leveraging Chatbot for their business.
Convert visitors on website:
You have spent lot of money in developing your beautiful website . You are also spending a lot of time and energy in pushing people to your site, but how many of them are converting to customers? Are they filling out those long request quote form or contact us form? By having a messenger on your site you are making it easier for your customers to connect with you. If you use facebook based messenger (the kind we provide ), as soon as customer clicks on messenger you will get their name/profile and basic information via facebook. Even if they leave without provided all information you need , you can reach out to them via facebook messenger.
You can also add call to actions for your articles and send them to messenger to collect lead.
What is Chatbot:
• Chatbots, simulate conversation.
• They often live inside messaging apps or are at least designed to look that way
• It should feel like you’re chatting back and forth as you would with a human
What can a Chatbot for Insurance Agency do?
• Lead generation
• Virtual Sales/Service Staff
• Survey Takers
• FAQ Guide
• Newscasters/Greeters for website
• Personal Assistants
• Receiving Payments
Let’s look at some of the real life cases where Chatbots can be beneficial for Insurance Agency
1)Customer Service
Most of the insurance agencies are not available 24/7 but they can still serve their customers via Chatbot. Chatbot for insurance agency can be trained to respond to most of the questions customers frequently ask and save time for them as well as agency staff. If Chatbot is not able to respond then agency staff can look at that query and respond whenever they are available. Best part of messaging is that people are ok to wait for response as opposed to telephone or online form . How often have you got response from your friend or family right away when you send message ? But you know that your friend or family will respond whenever they get time. I plan most of my events using messenger and though people respond at different time we are able to organize event on time seamlessly.
2)Lead Generation for Insurance Agency
1) Chat on website
Many people may be visiting your site looking for insurance but most of them don’t fill up those forms for quote request. But if you enable chat on your website many of them will interact with you. Lead generation Chatbot can collect all their basic details and you can use that to provide quote or talk to prospective client. Chatbot can also help you in validating genuine leads.
Once prospect start interacting with Chatbot we know their name, location, profile etc via facebook.
2) Facebook Ads :
You can drive/get people from your Facebook ad to messenger where Chatbot will start interacting with them to generate leads. It’s a great way to reduce cost per lead as you can pin point your audience using facebook ads.
3) Call to action button on site :
I have seen so many insurance agencies publishing amazing articles but they don’t have any call to action at the end . Even if you have call to action and you are collecting email addresses that may not be as efficient since open rate for email rate is around 5% compared to 50%+ for messenger. Hence having send to messenger may be a better call to action for generating leads.
4) Facebook page pop up :
When someone visits you facebook page you can pop up messenger that time and it will prompt user to chat with you if they have any query.
5) Reply to comments via Chatbot:
When someone comments on your facebook page, Chatbot can automatically reply to them via messenger. You can thank them for their comment and ask if they need any help. It is also a good technique to collect leads via facebook posts aimed at generating leads. For example if your article is about “ 5 ways to save on home insurance” and when someone comments on it Chatbot can ask if they are interested in learning how much they can save and start asking questions which help you in providing homeowners quote.
How Lemonade Insurance got 70,000+ customers leveraging chatbot.
3) Renewals
Renewals is a good opportunity to assess risk of existing insurance clients and suggest changes to policy which protect them. But most of the time customers are busy and insurance agents find it hard to reach them via phone or email. In this situation messaging /Chatbot is a good option. Chatbot can ask all those questions you need to be answered for renewals via messaging and save time .
4) Getting feedback /Reviews
Leveraging Chatbots is a good way to collect feedback from clients. You can also send message to clients during cases where a claim was submitted and check how was their experience. If they have a good experience, Chatbot can also request them to provide review online like Google +/Facebook etc. If their experience was not good you can connect with them right away to resolve issue so that it does not escalate leading to bad customer experience .
Hopefully this article was useful to you. Please share it with anyone who may benefit from it.
If your business need a Chatbot please connect with us via messenger 🙂 or setup a quick demo via link below.
Setup your free Success call with our team and figure out how you can take your Insurance Agency to next level.
