Updated: 11th Nov 2022
Top 6 books every insurance agent should read
Reading is my passion and every year I read or listen to at least 12-15 books which are mostly nonfiction.
Based on my discussion with top agents and my own research, I have compiled a list of books that they really admire and will help you in scaling up your business.
I understand most of us are not good readers and we may not have time to go through a 300-page book. But you can always listen to books using audible or other such services which will help you in completing book while traveling or doing regular chores. Every one especially insurance agent should be able to benefit from these books.
If there is any other book which you feel should be added to this list then please leave a comment or send me an email.
1) Friendly Agent: Secrets behind building a multi-million dollar insurance agency – Avdhesh Saxena
This book will provide you a playbook that you can use to start, build, and scale up an insurance agency.
Do you know that starting an insurance agency is probably one of the best business ideas?
Do you want to know . . .
- How some startups created billion-dollar-plus, insurance-based companies in the last 5–10 years?
- The secrets behind building a multimillion-dollar insurance agency?
- How to scale up an insurance agency profitably?
- How to cut through the noise in the market and differentiate your business?
- How to leverage technology to rise above (be seen and heard) the myriad of agencies around you and compete with both local and online agencies?
- How to build a team which carries your mindset to take care of clients and grow your business?
If you are interested in learning about these topics, then you are at the right place.
You can either spend thousands of dollars in figuring out how to build a successful agency or use this book to get a roadmap for success.
2) Influence by Robert Cialdini
This book talks about a lot of behavioral tactics which salespeople use to convince their prospective customers. Robert has drawn these strategies with his experience, conducting experiments and using research in behavioral psychology . Robert explains 6 principles or persuasion which will help you structure your sales strategy in such a way that it leads to better conversion. Every insurance agent should read this to close sales more effectively.After reading this book you will be able to better Influence not only your prospective customer but also your 2 year old toddler :
Influence: The Psychology of Persuasion, Revised Edition
3) 4 hour work week – Tim Ferris
This book was an eye opener for me and it breaks conventional wisdom where many feel that they should work 24/7 to achieve success. In this work of internet marketing there are many ways to make a fortune by just working 4 hrs a week. Tim has shared lot of experiences from different people he interviewed and has provided set of steps which will help you become more efficient. He talks about New Rich and lifestyle business which I never heard off. This book really changed my life and I am in this entrepreneurship journey due to this book.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
4) The Millionaire Next Door: The Surprising Secrets of America’s Wealthy : Book by Thomas J. Stanley
This books talks about mindset which one should have in order to accumulate wealth. It talks about people who are high earner but spend most of their money in supporting their lifestyle and don’t save much. It also provide example of people who with modest income are able to accumulate large wealth. It not only talks about accumulating wealth but also good practices which we can pass on to our kids which will help them in their life.
The Millionaire Next Door: The Surprising Secrets of America’s Wealthy
5) The Miracle Morning – Book by Hal Elrod
This is again one of those life changing books. After reading this book I was able to join 5AM club and now I get so much done in the morning. This book provides a framework that Hal calls SAVERS (Silence, Affirmation, Visualization, Exercise, Reading and Scribing) . This will help you not only in getting up early but setting your day in such a way that you have abundant energy to go through rest of the day.
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)
6) How to Market on Instagram
Are you using Instagram to grow your business?
With more than 1 billion users engaging with Instagram every month this is one of the best platforms to find your customers.
No followers? No problem. This book will show you step-by-step techniques to grow your Instagram following, create an engaged audience, and generate leads.
Click here to get a copy
Top Sales Books for Insurance Agents
1)Ultimate Sales Machine by Chet Holmes
Chet is one of the top coaches when it comes to sales. In this book he has shared a framework which if followed with pigheaded discipline leads to great results. He has worked with many Fortune 500 companies and he shares some of the case studies where he has helped them in improving their sales multiple times.
Ultimate Sales Machine by Chet Holmes
2)Fanatical Prospecting by Jeb Blount
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Fanatical Prospecting by Jeb Blount
3)The Only Sales Guide You’ll Ever Need by Anthony Iannarino
Over twenty-five years, Iannarino has boiled down everything he’s learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions.
Once you learn Iannarino’s core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you’ll turn to again and again for proven wisdom, strategies, and tips that really work.
The Only Sales Guide You’ll Ever Need by Anthony Iannarino
4)Essentialism: The Disciplined Pursuit of Less by Greg McKeown
This one is not a sales book but it helps you in focusing on things that really matter. In sales as well if you focus on things which are important and eliminate things which are just distraction then you can improve your results multiple times.
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
Top Marketing Books for Insurance Agents
The 1-Page Marketing Plan by Allan Dib
One of the best books for marketing is “ The 1-Page Marketing Plan” by Allan Dib and I strongly recommend you read it if not done already.
I like it’s subheading which says “ GET NEW CUSTOMERS,MAKE MORE MONEY, AND STAND OUT FROM THE CROWD”.
Marketing is like gas for any business and without it you cannot go anywhere. That’s why I am surprised when some Insurance agents instead of fixing their marketing they spend their time and money on things that come at later stages.
The Pareto Principle predicts that 80% of effects come from 20% of causes.
By far the biggest leverage point in any business is marketing. If you get 10% better at marketing, this can have an exponential or multiplying effect on the bottom line.
Writing a marketing plan can help you define your marketing strategy and identify the best activities and channels to market your products or services.
Many times we know what we need to do but keep postponing activities like creating marketing plans. After reading this plan we also implemented a lot of new strategies in our business and we are able to see improvement in results.
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
Never Eat Alone
It’s written by master networker Keith Ferrazzi and provides a very good framework to build your network which leads to growth in business and personal life.
After reading this book I thought that every insurance agent should read this. 90%+ of insurance agencies have referrals as their main source of lead generation technique and if they employ strategies mentioned in this book then they can grow exponentially.
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
BONUS: ASK – Ryan Levesque
Ryan entered 23+ different niches with his Ask method and succeeded there. It is basically asking survey questions to your audience and creating funnels which take them to the right path.
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